How To Help Your Favorite Author

Book launches are important to writers. Much like the way Nielsen Ratings uses sweeps periods throughout the year (Feb., May, July, Nov.) to determine numbers used in setting TV advertising costs, publishers use the first week of a book's sales to gauge a writer's popularity. These are the writer's die-hard fans, or fans in the subject matter of which the author is deemed to excel in writing about.

First week sales numbers determine many factors: how much more publicity money the publisher will free up to promote the book; whether they will continue to employ a writer or set him loose; and, if they do keep the writer, how much his or her next advance will be. Most authors will only make a best seller's hit in the opening week. The majority of books do not have long-term sustainability. Only a fraction of all the books ever published remain in print years after they come out.

So how can a reader help an author?

Science Fiction Assoc. of Bergen County Gathering

Me lecturing at SFABC gathering in Bergen County B&N

On Aug. 11 of this year, I was invited as a guest to speak at a gathering of The Science Fiction Association of Bergen County. Meeting fellow local  sci-fi and fantasy fans was a thrill and I enjoyed sharing my knowledge and experiences about general writing and publishing with them. Many thanks to director Phil Departo for the invitation.

I was excited to see people's interest in Awakenings as I explained the book to them, and more excited by how many attendees had already read the book and engaged me with specifics about their favorite characters. At the time, I was hard at work at finishing book 2, "The Lost Prince," and this was one of the rare engagements I made during he summer. (FYI, Book 2 is turned in and with the editor at TOR. We're looking at a summer 2013 release.)

Lecturing at B&N in Bergen County NJ

SFABC meets once a month at the Barnes & Noble on Route 4 in Bergen County. For those interested in joining this group, please contact Phil at: sfabcphil@gmail.com.

Me lecturing at SFABC gathering in Bergen County B&N