How To Help Your Favorite Author

Book launches are important to writers. Much like the way Nielsen Ratings uses sweeps periods throughout the year (Feb., May, July, Nov.) to determine numbers used in setting TV advertising costs, publishers use the first week of a book's sales to gauge a writer's popularity. These are the writer's die-hard fans, or fans in the subject matter of which the author is deemed to excel in writing about.

First week sales numbers determine many factors: how much more publicity money the publisher will free up to promote the book; whether they will continue to employ a writer or set him loose; and, if they do keep the writer, how much his or her next advance will be. Most authors will only make a best seller's hit in the opening week. The majority of books do not have long-term sustainability. Only a fraction of all the books ever published remain in print years after they come out.

So how can a reader help an author?

Tweep Nation: Interview With Dionne & Amber

My interview with Tweep Nation is up. Many thanks to Dionne Lister and Amber Norrgard for a fun hour and driving me to drink. (It's all good!) Hope you budding writers out there hear something useful that you can apply to your art. And special thanks to Dionne for her gushing praise of my novel AWAKENINGS. It's episode 42 and can be accessed through iTunes. Enjoy.